Customers expect consistent experiences whether they message you on your website, WhatsApp, or Slack. Managing separate bots per channel creates knowledge silos and inconsistent answers.
The unified approach
CRAB deploys one AI brain across all channels. Update your knowledge base once, and every channel reflects the change instantly. Conversation history follows customers across touchpoints.
Channel-specific considerations
Website widgets support rich UI elements. WhatsApp requires template messages for outbound notifications. Slack bots integrate with team workflows. CRAB handles channel-specific formatting automatically.
Getting started
Start with your highest-traffic channel — usually your website — then expand to WhatsApp and Slack as you refine your knowledge base and workflows.